One could say that if you dish out you should be able to take it.
But Newcastle boss Joe Kinnear's torrent of abuse to journalists is really a sign of someone losing their grip and not holding the media to account.
As a journalist I think the reporters' responses are laudable in their restraint.
As a football fan I feel sorry for Newcastle.
And it makes Giles Coren's recent and more famous abuse memo to Times subs seem all the more pathetic. He threw his toys out because of one word, Kinnear thinks his whole career is being trashed.